There are thousands and thousands and thousands of homes on the market in just the Chicago area. Even when the search is narrowed to the suburbs of Chicagoland, filtered to only show single-family homes with 3 bedrooms, there are still thousands of listings. If you’re selling your home, you need to make your listing stand out. If you’re listing your home on the MLS, there are some tips and tricks to get your home noticed and sold.

real estate tips and tricks

Listing Your Home on the MLS

Step one to getting your home noticed is having the property listed. But how do you get a real estate listing? Sellers, with the help of a licensed realtor, can use a multiple listing service (MLS). A multiple listing service is a database only accessible by licensed realtors. A MLS is a collection of more localized databases, such as the Midwest Real Estate Database, or MRED, one of the largest MLS databases in the country. MRED covers Cook, DuPage, Grundy, Kane, Kankakee, Kendall, Lake, McHenry, and Will counties. After a listing is added to the MLS, the data is shared on Zillow, Realtor.com, Trulia, Google, and other standard websites and apps.

Individuals cannot list homes on the MLS on their own. While there are online services that will list a home for a minimal flat fee, working with a reliable real estate company is a better option. How do you get a real estate listing on the Chicago MLS? Work with Prello Realty. We offer multiple levels of MLS services that all include the MLS listing appearing on sites such as Zillow, Realtor, and Redfin, and also include yard signs. Since every seller’s needs are different, we offer additional services including photography, scheduling of showings, and lockboxes. Prello lists homes on the MLS, provides assistance with offers and counteroffers, and brings you many resources, including tips and tricks to help you sell your home.  

Staging Your Property 

The first thing you notice on a real estate listing are the pictures and the visuals of the home. The first thing you notice at an open house or a showing is how the home looks. The visual display of the property is a key part of selling. Professionally staging homes can cost thousands of dollars, but there are real estate tips and tricks for staging your home on a budget. 

Your home should be clean, and tidy, with minimal personal touches. Painting walls to be more neutral, replacing fixtures on sinks, and even upgrading your appliances can all make a big impact. Using different accent pieces depending on the season helps buyers visualize their potential future in the home. Use lighting and space to make rooms feel welcoming. One of the easiest real estate tips and tricks? Remove half the clothes from your closets to make them appear larger. Everyone needs storage, so show it off. Once your home is set, it’s time for pictures. 

There are at least a handful of websites or social media pages dedicated to humorously bad real estate photos and listings. One of the best real estate tips and tricks? Put some effort into your listing photos. If you’re not confident in your own photography skills, consider hiring a professional real estate photographer. Some of Prello’s MLS packages even include photography for your listing. Having high-quality photos can make your listing stand out, but if you want to stand out even more, consider a video walkthrough. This can give potential buyers a feel for the layout and flow of the house more so than still images. If there are unique features in your home, be sure those are included in the photographs. 

Marketing Your Listing 

Your home is staged. Your pictures are perfect. You are using the MLS system. What else can you do to make your home stand out? What other real estate tips and tricks are there? Think about what makes your home special. Are you in a sought-after school district? Can you walk to local shops and restaurants? Is your yard perfect for entertaining? Include these factors in your listing. Consider search engine optimization (SEO) practices when writing your Chicago or Illinois MLS listing. While not everyone has the time to become an expert marketer, think about how you searched for your new home and consider the keywords you used. Incorporate those keywords into the listing. 

Use social media to your advantage. Social media is the catalyst for modern-day word-of-mouth marketing. Even if none of your friends or family are in the market for a new house, some of their friends might be. Ask your friends to share your listing. Your buyer could very well be your sister’s co-worker’s cousin. Use your network to your advantage. Outside of social media and the MLS, there are other places to share your listing. While printed paper classifieds may not be the most popular option, digital versions of newspapers could be. The Chicago Tribune has an online classified section. Craigslist even remains a popular place for sale by owner listings. The more places your home appears, the more likely it is to be seen by its future owner. 

Once you get a real estate listing, take your photographs, and share your listing, there’s still work to do. Great real estate tips and tricks include making yourself available to answer questions, being flexible for showings, and keeping your listing up to date. Quickly responding to interested buyers will retain a potential buyer’s interest in your home. 

When you’re ready to sell your home, Prello Realty is ready to work with you. Our team of experts will list your home on the MLS, share all of our tools and resources, including tips and tricks, and work with you to sell your home and make you happy.